“The object of the coaching process is to allow the leader to discover his or her hidden strengths and bring them to the forefront in the daily life of the business.”        Steve Chandler, Author of 100 Ways to Motivate Yourself


Tiger Woods doesn’t need a coach.  He wants a coach, so he can continue to get better at his craft.  He knows the value of having another set of eyes look at his swing and his thought processes.  He knows that it will be much harder to achieve his dreams without a coach, vs. with a coach.  If you look at Tiger’s career, he struggled the most when he didn’t have a coach.


Coaching is about Transformational Change

In business coaching, we focus on helping create TRANSFORMATIONAL CHANGE within the business leader (owner, CEO, etc.), so they can lead their business to maximum success.  If you’re not in it to change you and your business, why spend the time and money?  Why would I spend my time and efforts coaching someone that didn’t want to change?  If you’re happy with where you and your business are at, good for you!


There are many misconceptions about business coaching, and you’ll find different approaches with different coaches.  Many of our prospective clients have found it helpful to understand how we approach business coaching by answering some the questions we are commonly asked.  If you have other questions, or need further explanation of any of these areas, please feel free to call us 520-275-9368 to discuss.

"Jeff will use his many years of successfu business experience to be hard, tough and relentless.  He is also encouraging, an excellent source of information, and dedicated.  He is just what I needed to get my new business off the ground and my dreams realized.  Call Jeff today."  – Kris Winter, M2K Marketing Group

Who Needs a Coach?

Nobody needs a business coach.   You may WANT a business coach if you are   

·     Desperate – need help overcoming seemingly overwhelming problems


·     Struggling – know you can be more successful, but just can’t seem to find the right solution(s)


·     Inspired – want to get better (you and business); want to achieve more than you ever have before


Can’t my friends and colleagues help?

Your business coach is the one person you deal with, as a business leader, has that doesn’t have an agenda.  Who else will be totally straight with you – their employees? – their suppliers? – their friends? – their spouse?  Everyone they deal with has something to protect in the relationship: not get fired, not lose the business, not lose a friend, not disrupt the marriage, etc.  It is often lonely at the top.


The business coach’s ONLY agenda is helping their client overcome their obstacles, whatever those may be, so they and their business can achieve the life style and success they’ve dreamed of.


"Coaches are not for the meek.  They're for people who value unambiguous feedback.  All coaches have one thing in common, it's that they are ruthlessly results-oriented."  – FAST COMPANY Magazine.


What are the benefits of coaching?

Here are the top 10 benefits most of our clients have experienced, in varying degrees


1.       You get to have the kind of business you really want (even BETTER than you think you can have)

2.       You get to have power over your time instead of your time having power over you

3.       You get to have things work the way they were meant to

4.       You get to have what you want faster than if you did it on your own

5.       You get to experience having “fun” in business again

6.       You get to “create” rather than “react”

7.       You get to grow as a human being in ways that were previously unavailable to you that result in greater fulfillment, satisfaction, and joy

8.       You get significant Return On Investment (ROI) from:

a.       Increased Sales

b.       Improved Margins

c.       More Effective Sales & Marketing

d.       Reduced Costs

e.       Reduced Turnover

f.        Avoid Hiring Mistakes

g.       Avoid Costly Errors

9.       You get to experience a significant improvement in your work – personal life balance

10.   You fill in the blank.  It’s really up to you what you want to get out of the coaching process


The Manchester survey of 140 companies shows nine in 10 executives believe coaching to be worth their time and dollars.  The average return was more than $5 for each $1 spent.  -- The Denver Post


How does the Coaching process work?

First, we need to talk about what your challenges are, what is stopping you from reaching your goals, and whether coaching will help you.  Coaching is not for everyone, and we aren’t afraid to tell you if we don’t think we can help you.


Then, if we decide jointly to move forward, then we’ll agree on a customized approach and schedule, for your particular situation and circumstances, that will ensure the highest probability of success.  We don’t have any set program or process.  You, your challenges, your dreams and your progress dictate the process.


We would typically talk or meet monthly, weekly or bi-weekly, again depending on your needs, with as needed phone or email communication between discussions.  Meetings can be in-person or over the phone.  The key to these meetings is that you come prepared and focused; without that, your progress will be much slower.  The scheduled discussions last from 30 – 90 minutes, depending on the topic(s) scheduled to be discussed.


How do I know if I’m coachable?

You are coachable if you

·     Are truly committed to your success

·     Take the coaching seriously

·     Are willing to do the work necessary to accomplish change

·     Keep your commitments

·     Are willing to accept constructive input and provide honest feedback

·     Are willing to try new things, new approaches, challenge the status quo

·     Are willing to face your fears head-on, with your coach right by your side

·     See coaching as a worthwhile investment in yourself and your business


If you can’t answer a strong YES to each of the items above, then coaching will probably not work for you at this time.


"Our chief want in life is to find someone who will make us do what we can.”    
Ralph Waldo Emerson


How long does the coaching last?

The client – coach relationship is intended to be open-ended, because only the client can define when they feel they have reached their maximum potential.


Our minimum coaching engagement is 3 months, but most last 12 months or more.  We like to keep the initial commitment as short as possible to keep us both focused on achieving results as quickly as possible.  Neither of us is doing this to kill time, we want RESULTS, as quickly as possible.


To alleviate the fear some clients may have about a long-term commitment to coaching, the relationship can be ended at any time, with 30 days notice.  We just ask that you be very honest with us about why you want to end the relationship, so we can make sure there are no misunderstandings and can learn how to be better in the future.


Is there a guarantee?

Coaching is about life, your life and the life of your business.  And, as in life, there are no guarantees.  Since your success in the coaching process is primarily dependent on you and your commitment, YOU are your own guarantee.  And, you can quit at any time.


We do however offer this refund assurance:

-          If you fire us for not living up to our commitments, we’ll refund you the previous and current month’s fee

-          If we fire you for not living up to your commitments, no refund



How Do I Get Started?

It’s easy.  Just give us a call to schedule our initial, NO OBLIGATION – NO COST visit to discuss what you’ve got going on, what you want to accomplish, and whether or not we can help you.


This initial visit would typically take place at your business and last up to a couple hours.  We want plenty of time to get to know you and your business and for you to get to know us and how we work.


So give us a call, or email us, it can’t hurt to talk, can it?   


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